IIFVAR l International Investment Forum in Virtual, Augmented and Mixed Reality" the 20th of April in Zurich - Technopark Matthias Kanzig gave a speech on:
Why technology is not the only key to success in Augmented Reality projects.
Summary: “Technology might be the key reason for investors to invest in Augmented Reality startups. But what is essential for end users when they get in touch with such an innovative experience?
This speech is about how to transform the Wow! to a long-term benefit for your shareholders, partners, customers and end users.”